• www.NaturistTravel.net - promote your venue with us

    Learn more...

  • Naturist property for sale - your place in the sun?

    Learn more...

  • 2019 - special offers for Naturist Travel readers

    Learn more...

  • Subscribe to H&E Naturist magazine

    Learn more...

  • Portugal - new venues now on the website

    Learn more...

  • What's On - a world of naturist events

    Learn more...

  • The Nu Project - honest nudes of women

    Learn more...

  • Readers' trip - winter sun in Fuerteventura

    Learn more...

  • Naturist Spain - see our selection of top venues

    Learn more...

  • Vive La France - our choice of naturist hot-spots

    Learn more...

Sign up


Keep up to date with everything that is happening in the world of naturism by signing up to receive news of events and special promotions.

Enter your email address in the box below to add your name to the Naturist Travel mailing list. We will not pass on your details to any third party.

  • Email Address:
  • Preferred Email Format:

Subscribe »



A tangled web

Practical advice on how to get the most out of your online presence.

To start with, a confession you’ll probably be glad to hear: I’m not a techie. Far from it in fact. So I’m not going to blind you with science. I’m one of those people who doesn’t know, or indeed care, how computers work. I just need to know what they can do for me.

There are, moreover, endless websites and articles out there that can tell you all you need to know about domain names, hosting, site maps, search engine optimisation and so on. And it’s more than likely that if you are reading this, you already have a website, and a reasonable understanding of the basic set-up principles.

What I can do is offer you the benefit of my wider experience, in all forms of media and marketing, to show how you can improve on what you already have, and use the internet to its maximum advantage. Over the years, I’ve seen enough good (and bad) websites, and online marketing campaigns, to hopefully know what works and what doesn’t in the real world.

So, if you have a naturist-related business, here are some basic rules – which apply equally to existing websites as they do to new ones:

KEEP IT SIMPLE 

Unless you need a booking engine or online shop, just think of a website as an online brochure. Stick to the basics, map out what people need to know, make it easy to navigate, and ensure it is in line with the rest of your corporate identity. All-singing, all-dancing websites are expensive, unnecessary and almost invariably counter-productive.

THE WORDS

Copywriting for websites is different from writing promotional literature or adverts. The text has to entice the reader onto your website in the first place, and then lead them into exploring further by clicking on links or ‘read more’ buttons. It needs to be crisp, self-explanatory and logical. Less is always more. 

THE IMAGES

A picture does indeed paint a thousand words. All the more reason to select your photos with care. Make sure they are of the best possible quality, illustrate what you are trying to say, and genuinely reflect the lifestyle you are promoting and the clientele you are hoping to attract.

THE CONTENT

You’d be surprised how many websites don’t follow the ‘does what it says on the tin’ principle. If a reader has to scratch their head to find out some of the basics – such as what you do or where you are – you’ve failed at the first hurdle. And they won’t get as far as the second.

CALL TO ACTION

So, you’re website looks pretty. It’s well-written, nicely designed, and includes all the information you feel should be on there. But what next? Is the reader going to click on the ‘contact’ button, book their next holiday, and have their deposit in your bank account before the day is out? Possibly. But probably not. They might ask for more information – in which case you have to be geared up to send it without delay. More than likely, they’ll respond to a special offer, promotion, prize draw or competition: something that makes them not only sit up and take notice, but gives them a real reason to get in touch.

PAUL ROUSE


Error!


An error ocurred while trying to send your information.

Please enter or correct the following:

Get in touch

    • Your name *

    • Your email address *

    • Telephone Nº

    • Comments or questions

* Required field

Send Enquiry »



« Back to Marketing

© Yellow Kite Marketing Ltd - All rights reserved